Backyard Pool Deck of Large Beach House

Our Story

As passionate homeowners, technologists and consumers, we have always been interested in innovative and disruptive products and services that can improve the quality of our daily lives.

We have experienced a myriad of events over many years as homeowners, and witnessed the transformation of what it means to own real estate. Our perspectives evolved as we began viewing our home as a dynamic framework, much like how a forward-thinking CEO navigates an emerging business in a rapidly shifting industry.

In short, Homeownership has changed significantly – it is quite different than it was 30, 20, or even 10 years ago! The industries of real estate, construction, financing, insurance and technology are continuing to advance at a rate that is directly impacting property ownership on a daily basis.


Purgula’s Mission is to:

Educate, inspire and enable homeowners throughout all facets of homeownership: Buying, Maintaining, Renovating, Monetizing, Enjoying & Selling.

“We are here to educate, inspire and enable homeowners throughout all facets of their homeownership.”
Rukmani & Robert
Purgula Founders

Modern homeowners and their homes need to be adaptable to a changing world filled with many unforeseen challenges: life changes; new technologies; new competition; changing consumer preferences; fluctuating zoning laws; operational failures; financial setbacks; market dips; and more!

Purgula covers emerging topics that help homeowners, and the industry at large, effectively address this dynamic landscape, including:

  • Prescriptive Maintenance
  • Transformable Interior Design
  • Home Wellness
  • Prefab ADUs
  • Multigenerational Living
  • Sustainable Building & Manufacturing
  • No-Cost Pre-Sale Renovations
  • Airbnb Business Models for Lawn Care, Storage & More
  • Home Inspection Technologies
  • Virtual Staging

We aim to arm our audience with actionable knowledge to manage their homes effectively, and also to improve their homes’ value, functionality and level of enjoyment, whether over a short-horizon or for many years to come. is a convenient and effective way to discover, understand and leverage the latest in home technology and services currently offered in the marketplace.

There has never been a more exciting time to be a homeowner!

We welcome inquiries and feedback, and look forward to hearing from you!

R+R Signature
Renovation Attic




If you have an amazing product or service that our audience of innovative homeowners would find enticing, please let us know. We would love to collaborate on crafting a marketing program that educates, builds awareness and drives early adopters. Let’s build some buzz!



At Purgula, we are passionate advocates for homeowners. We strive to ensure that they have helpful and actionable information for all aspects of homeownership. If your company is likeminded, we would love to hear from you. We are especially interested in partnering with creative innovators and best-in-class service providers, in all areas of homeownership: design, construction, technology, financing, real estate, legal, insurance, and retail/e-commerce. Let’s do something creative!



Purgula is located in Los Angeles, California.  We would like to hear from you!  If you are interested in writing a post for our web site, please visit Write With Us.  For all other inquiries, please use the following form: 


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