Purgula Privacy Policy

Last updated: May 31, 2019

Purgula, (“we” or “us”) cares about your privacy and the security of your information. We want you to be familiar with how we collect, use and disclose information. This Privacy Policy describes our practices in connection with information that we collect through this website (the “Site”), social media pages (“Social Media Pages”), HTML-formatted email message that we send to you (“Emails”), our offline contacts and any other services that display this Privacy Policy (“Other Services”) (collectively referenced in this Privacy Policy as the “Services”).

To contact us
Email us at info@purgula.com with a subject header “Privacy”, if you have any questions about our Privacy Policy.

Purgula is responsible for collection, use and disclosure of your personal information (as defined below) under this Privacy Policy.

MODIFICATION OF THESE TERMS

From time to time, we may change the Privacy Policy. When we do, the “Last Updated” line at the top of this page will be revised. You are responsible for regularly reviewing this Privacy Policy. Your continued use of the Site following the posting of changes to the Privacy Policy indicates your acceptance of those changes. Unless we provide you with specific notice, no changes to our Privacy Policy will apply retroactively.

PERSONAL INFORMATION THAT WE COLLECT

When you use our Services by, among other actions, creating an account, subscribing to our newsletter, browsing our Site or otherwise interacting with our Services, we gather personal information. This information is necessary for delivering you the Services or enhancing your customer experience.

Personal information is information that identifies you as an individual or relates to an identifiable individual. Several types of personal information can be are gathered when you interact with the Services. Examples of such personal information include your name, email address, demographic data (such as age, gender and zip code) and interests.

COLLECTION OF PERSONAL INFORMATION

We and our service providers collect personal information in a variety of ways including when you:

  • Use the Services;
  • Create an account to have access to particular features or components of the Services;
  • Sign up to receive emails, newsletters or other communications;
  • Participate in surveys, contests, sweepstakes or other promotions offered via the Services;
  • Request customer service or other assistance;
  • Otherwise communicate with us via the Services; or
  • Take a survey offline or participate in an in-person reader interview.

If you disclose any personal information relating to other people to us or to our service providers in connection with the Services, you represent that you have the authority to do so and to permit us to use the information in accordance with this Privacy Policy.

USE OF PERSONAL INFORMATION

We collect, use or otherwise process personal information as allowed under applicable law, including where based on one or more of the following:

  • The performance of the contract we have with you;
  • The legitimate interests of Purgula, a third party or yourself. “Legitimate interest” is a technical term under the regulation. It means that there are good reasons for the processing of your personal information and measures are taken to minimize the impact on your privacy rights and interests. “Legitimate interest” also references our use of your data in ways you would reasonably expect and that have a minimal privacy impact. We have a legitimate interest in collecting and processing personal information, for example: (1) to ensure that our networks and information are secure, (2) to administer and generally conduct business within Purgula, and (3) to prevent fraud;
  • The compliance of a legal obligation to which we are subject; or
  • The consent you provide to us at the point of collection of your personal information.

We use personal information to:

  • Provide you with content and services that you request or that we think is relevant to you;
  • Communicate with you about changes to our policies;
  • Send you newsletters and emails;
  • Provide you with advertising, including advertising based on your activity on our Services or activity on third-party sites and applications;
  • Administer contests, sweepstakes, promotions, and surveys;
  • Optimize or improve our products, services and operations;
  • Detect, investigate, and prevent activities that may violate our policies or be illegal;
  • Communicate with you about your account, respond to your inquiries and send you information about features and enhancements of the Services; and
  • Perform statistical, demographic, and marketing analyses of users of the Services.

We may aggregate and/or anonymize personal information so that it will no longer be considered personal information. We do so to generate other data for our use, which we may use and disclose for any purpose.

DISCLOSURE OF PERSONAL INFORMATION

  • We will only disclose your personal information collected via the Services to other companies as described in this Privacy Policy.
  • We may disclose personal information collected from you to our parent companies, subsidiaries and affiliates.
  • We provide personal information collected from you to companies that provide support services to us or perform functions on our behalf, such as marketing, analytics, and providing customer service. These companies may need personal information in order to perform their functions.
  • We may provide personal information collected from you to companies that sponsor sweepstakes, contests and similar promotion on our Services. We will let you know at the point of collection of your personal information if we do.
  • We may disclose personal information collected from you if required to do so by law or in the good-faith belief that such action is necessary to (a) conform to applicable law or comply with legal process; (b) protect and defend the our rights or property, the Services or our users, and (c) act under emergency circumstances to protect the personal safety of any of our employees, agents or contractors, or those of any of our parent companies, affiliates or subsidiaries, any users of the Services or the public.
  • We will disclose or transfer personal information to a third party in the events of any reorganization, merger, sale, joint venture, assignment, transfer or other disposition of all or any portion of our business, assets or stock (including in connection with any bankruptcy or similar proceedings). Such third parties may include, for example, an acquiring entity and its advisors.
  • We may disclose personal information to third parties to help us determine how people use parts of the Services so we can improve our Services and develop new product offerings. We may provide personal information about how our users collectively use the Services in aggregated form to our service providers and other third parties.

By using the Services, you may elect to disclose personal information:

  • On comments sections, contact forms and other services to which you are able to post information and content (including, without limitation, our Social Media Pages).
  • Through your social sharing activity. When you connect your Services account with your social media account, you will share information with your friends associated with your social media account, with other users, and with your social media account provider. By doing so, you authorize us to facilitate this sharing of information, and you understand that the use of shared information will be governed by the social media provider’s privacy policy.

Please remember that any information you share in public areas, such as comment sections or forums, or that you otherwise post, display or disseminate in an area that is viewable by other users of the Services, becomes public. Please be careful about what you disclose and do not disclose any Personal Information that you expect to keep private.

OTHER INFORMATION

Other information is any information that does not specifically identify you and is collected through technology includes tracking information collected by us as well as third parties. Other information includes:

  • Information about your computer, mobile device, or other device that you use to access the Services such as your device type and brand, operating system, unique device identifiers, browser type, browser client ID, browser language, Internet Service Provider;
  • Usage information about your use of our Services, such as a reading history of the pages you view;
  • Additional “traffic data” such as time of access, visitor ID, traffic channel, traffic source, traffic medium, campaign name, date of access, software crash reports, session identification number, access times, and referring website addresses;
  • Search terms and search results;
  • Location data such as your IP address, geolocation information (longitude and latitude);
  • Demographic information and other information provided by you that does not reveal your specific identity; and
  • Other information that has been aggregated in a manner such that it no longer reveals your specific identity.

COLLECTION OF OTHER INFORMATION

We and our service providers may collect other information in a variety of ways, including:

Through your browser or device

Certain information is collected by most browsers or automatically through your device, such as your Media Access Control (MAC) address, computer type (Windows or Mac), screen resolution, operating system name and version, device manufacturer and model, language, Internet browser type and the name and version of the Services you are using. We use this information to ensure that the Services function properly.

Using cookies, pixel tags and other similar technologies:

Like many websites, our Services may use “cookies”, which are small text files that are stored on your computer or equipment when you visit certain online pages and that record your preferences and actions. We use cookies to track use of our Services. We may also use cookies to monitor traffic, improve the Services and make it easier and/or relevant for your use.

You have the ability to accept or decline cookies. Most web browsers automatically accept cookies, but, if you prefer, you can usually modify your browser setting to decline cookies. If you delete your cookies or if you set your web browser to decline cookies, some features of the Services may not work or may not work as designed. For more information on cookies and how to disable them, you can consult the information provided at www.allaboutcookies.org.

We use Google Analytics, which uses cookies and similar technologies to collect and analyze information about use of the Services and report on activities and trends.  This service may also collect information regarding the use of other websites, apps and online resources.  You can learn about Google’s practices by going to policies.google.com/technologies/partner-sites, and opt out of them by downloading the Google Analytics opt-out browser add-on, available at tools.google.com/dlpage/gaoptout.

We use Google Adsense and Google advertising cookies. Google uses cookies to help serve the ads it displays on the websites of its partners, such as websites displaying Google ads or participating in Google certified ad networks. When users visit a Google partner’s website, a cookie may be dropped on that end user’s browser. Additional explanation of advertising cookies and opt out options include:

  • Third party vendors, including Google, use cookies to serve ads based on a user’s prior visits to our website or other websites.
  • Google’s use of advertising cookies enables it and its partners to serve ads to our users based on their visit to our sites and/or other sites on the Internet.
  • Users may opt out of Google’s personalized advertising by visiting Google Ads Settings.
  • Alternatively, you can opt out of a third-party vendor’s use of cookies for personalized advertising by visiting aboutads.info.

Pixel tags (also known as web beacons and clear GIFs) are used to, among other things, track the actions of users of the Services (including email recipients), measure the success of our marketing campaigns, and compile statistics about usage of the Services and response rates.

We may also use web beacons. A web beacon (also known as an “action tag”, “tracer tag” or “single-pixel gif”) is an invisible graphic on a web page that is programmed to collect information about your use of a given website and deliver cookies.