Updated: October 8, 2024

Regardless of how one feels about Halloween, it is always interesting to take note of current trends as a barometer of how cultural norms and tastes have changed from previous eras.

Before sharing what has changed, we like to point out that Candy Corn forever remains the most polarizing of all Halloween candy. We appreciate Candy’s Store take on the often misunderstood sweet, which we believe puts the iconic candy in proper perspective.

To satisfy our own curiosity, we searched for updated stats, surveys, trivia and trends to assess the state of Halloween in the year 2024.

Here’s what we found.

Table of Contents

Also see:

 

Halloween Consumer Trends & Stats 2024

Halloween is the second largest commercial holiday after Christmas. Shopping periods for both Halloween and Christmas continue to expand, overtaking larger display space in retail stores. For example, Halloween continues to encroach on the Back-to-School/Fall shopping season, while Christmas displays, in turn, begin to appear before Thanksgiving and even Halloween.

If you plan to offer candy to children, or adults, or both groups, you’ll want to visit the Candy Store’s updated post on the Most Popular Halloween Candy, as well as their worst candy report. You can also hover over their interactive map of the US (embedded below) that shows the top three most popular candy by state:

Source: CandyStore.com.

Here is their current national Top 10 Most Popular Halloween Candy in the United States as of 2024:

CandyStore.com most popular Halloween Candy as of 2024 in the United States

Image courtesy of CandStory.com

For industry stats pertaining to Halloween shopping most, if not all, media outlets cite the same source: The National Retail Federation (NRF). Here are highlights from their 2024 Halloween report.

NRF Halloween 2024 Historical Spending by Year from years 2014 through 2024

Image courtesy of NRF

Halloween 2024 Retail Statistics for the United States


72%

Percentage of US Consumers Planning to Celebrate Halloween: 72%

Almost three-quarters of American consumers plan to celebrate Halloween in 2024. This is a slight decrease of 1.4% from the 2023 consumer participation level of 73%, an all-time high. This year’s level is on par with the previous participation highs of 2012 and 2017, when the participation levels were also 72%.

$11.6B

The total estimated amount that US consumers will spend on Halloween in 2024 is $11.6 billion dollars. This is 5% lower than last year’s record of $12.2B spent in 2023, but still 9% greater than the previous high of $10.6B in 2022.

47%

Early Halloween shopping was on the rise this year, with 47% of survey participants beginning their shopping before October. This figure is up significantly from 37% five years ago and 32% ten years ago in 2014.

NRF Halloween 2024 Early Shopping Trends infographic years 2014 through 2024

Image courtesy of NRF

Breakdown of US Consumer Spending on Halloween

  • Candy: $3.65B, 95% of Shoppers
  • Costumes: $3.8B, 67% of Shoppers
  • Decoration: $3.8B, 75% of Shoppers
  • Greeting Cards: $0.5B, 33% of Shoppers
NRF Halloween 2024 Top Halloween Costumers by Consumer Groups Children, Pets and Adults

Image courtesy of NRF

Also see:

Most Popular Halloween Activities

  • Handing Out Candy: 67%
  • Decorating the House or Yard: 52%
  • Wearing a Costume: 49%
  • Carving Pumpkins: 43%
  • Hosting or Attending a Party: 29%
NRF (National Retail Federation) 2024 Halloween Trends and Statistics Infographics

Halloween 2024 Trends and Statistics Infographic courtesy of NRF (National Retail Federation)

$1.8B

NRF estimates that $1.8 billion will be spent on Halloween costumes for adults, a projected decline of approximately 10% versus 2023. However, 2024’s spending amount would be 6% greater than 2022.

$700M

NRF estimates that $700 million will be spent on costumes for pets in 2024, flat for the last four years.

Where US Consumers Shop for Halloween

  • Discount Stores: 37%
  • Online: 33%
  • Specialty Halloween/Costume Stores: 33%
  • Grocery Stores/Supermarkets: 28%
  • Departments Stores: 22%
  • Home Decor Stores: 13%
  • Crafts or Fabrics Stores: 12%
  • Thrift Stores/Resale Shops: 12%
  • Clothing Stores: 11%
  • Home Improvement Stores: 9%
  • Local/Small Businesses: 9%
  • Drug Stores: 7%
  • Greeting Card/Gift Stores: 7%
  • Other: 4%
  • Catalog: 3%
NRF Halloween 2024 Where Are Consumers Shopping? Infographic

Image courtesy of NRF

About the 2024 NRF Halloween Survey

The 2024 NRF Halloween survey was fielded to 7,945 consumers aged 18+ from September 3 to September 8 and has a margin of error of plus or minus 1.1 percentage points.

Additional Halloween Metrics for Other Time Frames or from Other Sources

82%

The percentage of US Households with Children that celebrated Halloween in 2021. (Source: NRF)

55%

The percentage of US Households without Children that celebrated Halloween in 2021. (Source: NRF)

133M

The latest estimated number of homes or apartments where people live and are possible places for trick-or-treaters to visit according to the US Census in 2023.

72.8M

The number of total potential US Trick-or-Treaters, estimated by the number of children under age 18 in 2023 from the US Census.

41M

The number of total potential US Trick-or-Treaters, estimated by the number of children under aged 5 to 14 in 2022 from the US Census.

1,200

The estimated number of professional Haunted Attractions in the US according to AmericaHaunts.com. They also list that there are 300 theme parks that operate horror-themed events and over 3,000 charity-run “spook shows”.

100

The approximate number of countries that celebrate Halloween according to AmericaHaunts.com.

42

The approximate number of countries that celebrate Halloween in some fashion according to the World Population Review

732

The estimated number of formal wear and costume rental establishments in the United States as of 2022 according to the US Census, up 4.5% from 700 in 2021.

3,399

The number of US confectionery and nut stores in 2022, according to the US Census, up from 3,227 in 2021.

1/4

The portion of ALL candy sold annually in the U.S. that is purchased for Halloween, according to History.com.

Also see:

 

Halloween Homeowners Insurance Scares

 

The 4 Most Common Horrors for Homeowners on Halloween

November 1st is a very busy day for insurance adjusters. The four most perilous horrors for homeowners during Halloween night are:

  1. Unexpected Fires
  2. Vandalism or Theft
  3. Injuries on Your Property
  4. Dog Bites

The good news is that all of these types of incidents are covered under most standard insurance policies.

When Violent Crimes Most Occur on Halloween

According to EMC Security, statistically, most violent crimes occur between 7 pm and 1 am, peaking at 10 pm – the times also favored by trick-or-treaters on Halloween.

 

Beware of Real Estate Non-Disclosures

 

9

The number of states that have laws around the disclosure of a death on the property:

  • California requires disclosure if the death occurred within 3 years of the sale
  • Alaska requires disclosure within 1 year of the sale
  • South Dakota requires discloser of homicides only
  • The following states require disclosure only if asked: Connecticut, Delaware, Georgia, New Hampshire, New Jersey and South Carolina

4

The number of states that specifically mention paranormal activity in their real estate disclosure laws: Massachusetts, Minnesota, New Jersey and New York.

  • Massachusetts and Minnesota both declare that paranormal activity is unnecessary to disclose
  • New Jersey requires disclosure only if asked by prospective buyers
  • New York requires that sellers must disclose only if they had previously disclosed activity publicly

The Ghostbusters Ruling

A New York state ruling from 1991 that ruled in favor of an out-of-town homebuyer that the seller failed to disclose a ghost. The buyer was allowed to back out of the contract and was returned the down payment. Locals knew about the home’s haunted reputation. In fact, the original owner of the disputed house had previously advertised it as a haunted attraction for paranormal enthusiasts. However, this knowledge was not widely known outside of the local community.

Also see:

 

Halloween Trivia

 

30,581

The number of lit jack-o’-lanterns on display by the town of Keene, New Hampshire that set the Guinness world record in October 2013.

1927

According to FactRetriever.com, the first known mention of trick-or-treating in print in North America occurred in 1927 in Blackie, Alberta, Canada.

Black & Orange

According to the Library of Congress, black and orange as the official colors of Halloween traces back to the Celtic festival of Samhain. For the Celts, black represented the end of summer while orange symbolized the autumn harvest season.

“Home Haunters”

“Home Haunters” is the nickname given to Halloween enthusiasts who create Halloween attractions at home simply for the love of it.

For more Halloween trivia also see:

 

Halloween Tips & Resources for Homeowners

The most important advice for homeowners that plan on giving out candy on Halloween night is to make sure that the approach to your property and front door is safe and free of hazards, especially for young children. Homeowners should test out the walkway to their front door several nights prior to Halloween so they have ample time to make any necessary corrections. Be sure to conduct your review under similar circumstances as Halloween night (e.g. same time of day with all planned special effects and lighting turned on). It is prudent to have ample outdoor lighting instead of trying to create an overly dark, scary atmosphere that is less safe to visitors.

For homeowners not planning to give out candy or who will not be home, be sure to keep your outdoor lights off, as this is a well-known signal that candy is not being offered at the given home.

Also see these helpful Halloween resources:

 

More Recommended Entertaining-at-Home Articles

 

Purgula is reader-supported. When you click on links to other sites from our website, we may earn affiliate commissions, at no cost to you. If you find our content to be helpful, this is an easy way for you to support our mission. Thanks! Learn more.